skip navigation
Home Semi-Finalists Honorees About ASPIRE Beverages


    ASPIRE to Greatness

    ASPIRE Beverage Company recognizes and rewards top-performing high school seniors in Minnesota with a selection criteria that honors “greatness” demonstrated in four areas:

    1. Athletics
    2. Academics
    3. Community involvement 
    4. Upstanding character and leadership qualities

    The ASPIRE Athlete of the Week program will run throughout the entire school year and seeks to recognize the incredible accomplishments of well-rounded senior student-athletes. Every Tuesday, five semi-finalists will be announced on the ASPIRE Athlete of the Week website and ASPIRE Beverage Company social media platforms. From these semi-finalists, the WCCO editorial staff will select the official ASPIRE Athlete of the Week.

    The honoree will be featured in a video segment during the High School Sports Rally on Friday nights, and again on Rosen’s Sports Sunday on WCCO 4 (CBS) television. The ASPIRE Athlete of the Week is also featured in an interview on This Week In High School Sports, which airs on ESPN 1500 on Saturdays from 1-2pm. Additional media outlets that will acknowledge the ASPIRE Athlete of the Week include the Prep Playbook on K-TWIN 96.3, and various other high school sports programs on The Ticket 105.1, WCCO 830, and StarTribune/SPORT NGIN.

    Nominee Process

    High school Activities Directors, faculty, and coaches are allowed to submit nominations for student-athletes each week from 9am on Saturdays to noon on Tuesdays. Only graduating seniors are eligible. Candidates will be evaluated upon the “greatness” they display in ALL four categories: 1) athletics, 2) academics, 3) community involvement, and 4) upstanding character/leadership qualities.

    Selection Process

    A panel of expert judges and sports journalists throughout Minnesota reviews all nominees to select the top five semi-finalists each week.  These five semi-finalists are then submitted to WCCO. A voting poll will be open and users are allowed to vote once per day for their favorite candidates until Friday at 3pm.  Votes will be taken into account, and the WCCO editorial staff will select the official ASPIRE Athlete of the Week.


    About ASPIRE Beverage Company

    ASPIRE Beverage Company manufactures products to improve the health and performance of athletes including the all-natural FIRE, ICE and STORM sports drinks. We define athletes as anyone with a body. ASPIRE: It’s the radical idea of striving for better in an increasingly cynical and competitive world. Aspire to greatness. More information is available at www.ASPIREbeverages.com.

    The ASPIRE Athlete of the Week is selected by the WCCO TV Editorial Staff but your opinion matters. Place your vote below to tell WCCO TV who you think should be selected. One vote per day limit.