ASPIRE Beverage Company recognizes and rewards top-performing high school seniors in Minnesota with a selection criteria that honors “greatness” demonstrated in four areas: athletics, academics, community involvement and character. The ASPIRE Athlete of the Week program runs throughout the entire school year.
Each week, the ASPIRE Athlete of the Week finalists are announced during the High School Sports Rally program on Friday nights at 10:20PM and again on Rosen’s Sports Sunday program on WCCO 4 (CBS) television. The ASPIRE Athlete of the Week, Fan Pick and semi-finalists are also featured on This Week in High School Sports on ESPN 1500 on Saturday afternoons at 1:00PM, Prep Playbook on K-TWIN 96.3 on weekdays, and various other high school sports programs on The Ticket 105.1, WCCO 830, StarTribune/SPORT NGIN and other media outlets.
High School Athletic Directors or varsity coaches are allowed to nominate student-athletes from their school(s), one nominee per school per week. Nominations should be based upon greatness demonstrated by student-athletes in four key areas: 1) athletics, 2) academics, 3) community involvement, and 4) character. Only high school seniors are eligible. Each week, online nominations are accepted from 9am on Saturday until Noon on Tuesday.
Five semi-finalists are announced every Tuesday afternoon and the ASPIRE Athlete of the Week finalist is announced on Friday night during the High School Sports Rally program on WCCO with previews announced on the ASPIRE Facebook page.
A panel of expert judges that includes sports journalists from throughout Minnesota reviews all nominees to select the five semi-finalists each week. These semi-finalists are submitted to WCCO and a weekly finalist is selected by the WCCO editorial staff. In addition, a "Fan Pick" is selected based upon the results of the online polls.
ASPIRE Beverage Company manufactures products to improve the health and performance of athletes including the all-natural FIRE, ICE and STORM sports drinks. We define athletes as anyone with a body. ASPIRE: It’s the radical idea of striving for better in an increasingly cynical and competitive world. Aspire to greatness. More information is available at www.ASPIREbeverages.com.